Loss of skin firmness:; one of the inevitable signs of aging. As your skin ages, it loses its youthful elasticity, which results in sagging and wrinkles. The fatty tissues move and muscles lose their tone. As you age, your skin starts losing moisture and cells renew slower. Skin cells become less effective, causing a loss of firmness. Your skincare routine is an important part of managing aging skin. The key is choosing the right products not only for your skin, but also for your lifestyle and specific needs. Products containing peptides, hyaluronic acid, antioxidants and retinol are key for rebuilding collagen and elastin fibres. In addition, lifestyle changes such as adequate sleep, healthy nutrition, and limited sun exposure are important to keep your face firmer.