Serums are an essential part of any skincare routine. A serum has a light texture and a higher concentration of active ingredients than a cream, making it an excellent option for those who want optimal results. Its fluid texture does not contain many oily ingredients, which allows for immediate absorption and provides direct benefits to the skin. Our luxurious line of Forever Serums offers various concentrated formulas with active ingredients that target specific needs, not to mention our must-have Multi-C Serum 15%. Paired with your beauty ritual in the morning and in the evening, the serum boosts the moisturizing effect of your cream for a more nourished and radiant skin. Make sure you always apply the serum before the cream to benefit from the full potential of this must-have skincare product!